The founder is a long standing donor himself, but who believes cultural capitalism is no longer the rich appeasing a conscious guilt to support those less fortunate. By using commerce, Catalyst will generate micro donations to create revenue to make change and create a legacy for giving. The psychology behind Catalyst lies behind a quote by Rosabeth Kanter. ‘The powerless live in a different world – they may turn to the ultimate weapon – oppressive power.’ The most singular focus of Catalyst is to crowd source power to enact good for emotional gain.